Practically nobody wants what you have. And why that's okay.

News Flash: Next to no one wants what you have.

Oh, my gosh, this is such a tough concept for people who are new to our profession to understand, but, here’s the truth of it: Nobody cares.

Well, next to nobody, that is.

And that is actually a GOOD thing!

So many people, early on, think their job is to convince this or that person why they need this or that thing that they just happen to be selling today.

That is NOT your job.

Your job is NOT to convince this or that person why they need this or that thing that you just happen to be selling today.

Your job is to figure out who is NOT buying this or that thing that you just happen to be selling, or at least, who is not buying RIGHT NOW.

Once you figure out who is NOT buying right now, everyone left IS.

So, your job is to get to the NO faster.

Once more in slo mo – Your. Job. Is. To. Get. To. The. NO. F-A-S-T-E-R!

You want to invite rejection. (Well at least the rejection of people who will never be your people.) Not avoid it!

But there’s a catch: you gotta get to the NO but you gotta do it in a way that makes people thank you for trying.

So they can refer their friends to you.

Or buy from you next year.

Or remember you when they’re at their next job and DO need the thing that you just happen to be selling today.

Make peace with the illusion of scarcity.

Make peace with the illusion of rejection.

Both are vital to your success.

Jen

A long history of not giving up

I've been first at a whole lot of important things in my life – truly, nearly everything I set out to accomplish, I do.

Blah, blah, blah more of the same.

But the reason you should hire me is NOT because I was first in my class.

Nope.

The reason you should hire me is because I know how many licks it takes to get to the center of that Tootsie Roll Pop. (I’m not gonna tell you the secret answer. But I’ll send you a Pop if you wanna find out on your own.)

Yep. Back in third or fourth grade I got really really bored one day.

And there was this owl on TV that was trying really really hard to find out how many licks it took but he kept losing his resolve and crunching through that candy before the secret was revealed.

It was breaking his poor little owl heart.

But here’s the thing, love:

I’m not gonna crunch.

I’m gonna stick with it. I’m gonna stay with you until I really really know you and can share your beautiful story in a way that captivates the imagination of your Ideal Client.

I’m not gonna crunch.

I’m too curious for that. I’m gonna keep turning over little leaves and rocks you don’t even know are there – or the ones you think don’t matter – and, together, we’re gonna find out everything fascinating and refreshing and unique about you.

I’m not gonna crunch.

I’m gonna share your story in a way that is completely fresh. And completely grounded.

And you’re gonna get slightly famous. Not a lot. Cause you’re too sensible for that. But just enough that you’re gonna be really really KNOWN for what you do.

So you can change lives.

And, through Beautiful You, so will I.