News Flash: Next to no one wants what you have.
Oh, my gosh, this is such a tough concept for people who are new to our profession to understand, but, here’s the truth of it: Nobody cares.
Well, next to nobody, that is.
And that is actually a GOOD thing!
So many people, early on, think their job is to convince this or that person why they need this or that thing that they just happen to be selling today.
That is NOT your job.
Your job is NOT to convince this or that person why they need this or that thing that you just happen to be selling today.
Your job is to figure out who is NOT buying this or that thing that you just happen to be selling, or at least, who is not buying RIGHT NOW.
Once you figure out who is NOT buying right now, everyone left IS.
So, your job is to get to the NO faster.
Once more in slo mo – Your. Job. Is. To. Get. To. The. NO. F-A-S-T-E-R!
You want to invite rejection. (Well at least the rejection of people who will never be your people.) Not avoid it!
But there’s a catch: you gotta get to the NO but you gotta do it in a way that makes people thank you for trying.
So they can refer their friends to you.
Or buy from you next year.
Or remember you when they’re at their next job and DO need the thing that you just happen to be selling today.
Make peace with the illusion of scarcity.
Make peace with the illusion of rejection.
Both are vital to your success.