A long history of not giving up

I've been first at a whole lot of important things in my life – truly, nearly everything I set out to accomplish, I do.

Blah, blah, blah more of the same.

But the reason you should hire me is NOT because I was first in my class.


The reason you should hire me is because I know how many licks it takes to get to the center of that Tootsie Roll Pop. (I’m not gonna tell you the secret answer. But I’ll send you a Pop if you wanna find out on your own.)

Yep. Back in third or fourth grade I got really really bored one day.

And there was this owl on TV that was trying really really hard to find out how many licks it took but he kept losing his resolve and crunching through that candy before the secret was revealed.

It was breaking his poor little owl heart.

But here’s the thing, love:

I’m not gonna crunch.

I’m gonna stick with it. I’m gonna stay with you until I really really know you and can share your beautiful story in a way that captivates the imagination of your Ideal Client.

I’m not gonna crunch.

I’m too curious for that. I’m gonna keep turning over little leaves and rocks you don’t even know are there – or the ones you think don’t matter – and, together, we’re gonna find out everything fascinating and refreshing and unique about you.

I’m not gonna crunch.

I’m gonna share your story in a way that is completely fresh. And completely grounded.

And you’re gonna get slightly famous. Not a lot. Cause you’re too sensible for that. But just enough that you’re gonna be really really KNOWN for what you do.

So you can change lives.

And, through Beautiful You, so will I.